How Drice Turned a Productized Logo Offer Into $70K in revenue, in 5 Months
Creative Profit Issue 01: Fast, Flat-Rate, and Fully Booked
Meet Drice Roland (@driceroland) — the founder of logotype.org, where he sells high-quality, fixed-price logo design “sprints” to startups. In just five months, he’s generated $70,000+ in revenue, fulfilled up to 15 clients at once, and done it all without sales calls, proposals, or outbound outreach.
He didn’t build a team or scale through complexity—he just made his offer extremely clear and incredibly easy to buy.
The Offer
Drice sells logos through three flat-rate packages:
- Express Logo Sprint – €299
One logo proposal. Delivered in under 2 working days. - Simple Logo Sprint – €799
A few logo proposals with revisions. Delivered in 5 working days. - Advanced Logo Sprint – €999
More proposals, more revisions, plus real-world mockups. Delivered in 10 working days.
“Three offers — three fixed prices.”
No hourly rates. No custom quotes. No ambiguity. Customers know exactly what they’re getting, how much it costs, and when it’ll be done.
The Revenue (So Far)
“It’s not yet 1 year since I launched Logotype, it’s been 5 months as I write this interview.
The breakdown:
- Month 1: ~$6,000
- Month 2: ~$10,000
- Month 3: ~$23,000
- Months 4–5: Stabilized around $15,000/month
The Marketing Strategy
“At the moment I just post on Twitter/X, and that brings in customers automatically. I don’t approach them.”
That’s it. No paid ads. No outreach. Just a consistent online presence and a clear offering.
Drice isn’t running lead magnets or retargeting campaigns. But what he’s built functions like a marketing funnel—just one based on simplicity and referability.
When someone lands on logotype.org, they instantly understand:
- What he offers
- How much it costs
- Who it’s for
Because of that clarity, his business becomes easy to refer.
“It’s better for customers and gives them more choice… a lower price to attract customers with a smaller budget.”
When I send someone his way, I don’t need to explain anything or worry about misalignment. The site does the selling. The offer does the filtering.
The Transition
“The switch from freelance to Logotype came about quite naturally, and the business took off very quickly when I had the idea of doing it.”
Drice had been freelancing since 2023, with some client work before that. He studied motion design in college, but always found himself coming back to logos.
“We often retrace our steps. Now that I’m at the end of college I’m doing logo design again haha.”
The First Breakthrough
“I was hoping for at least 1 order, which would have paid off the domain name I’d bought for 300€ at the time.”
What he got instead was a dozens of customers within the few couple of weeks. And by mid-January, just weeks after launch, he’d made over $20,000.
“That was unthinkable for me… I thought I’d only see statistics like that on Twitter from big SaaS operators.”
What Didn’t Work
“At first, I wanted to do a subscription model… but in the end, I didn’t think it was consistent with making logos.”
He also tested a €3,999 branding offer—but no one bought it.
“I think it was still useful to make users see the 799€ offer as a very good deal compared to offer 3.”
That failed package still played a strategic role in anchoring his pricing.
On Creativity and Constraints
“I don’t think I compromise creativity because I don’t promise to do full branding in a few days, just a few logo proposals.”
Still, the limited scope can be a bit of a tease.
“It’s sometimes frustrating to do just one logo, because I sometimes want to develop the brand behind it a lot more.”
The beautiful thing about constraints: They force you to make something work. If you have an unlimited budget and unlimited timeline to work with, it sounds great in theory.
But as soon as you start to actually do the work, this “dream” starts to fade away. Questions start to pop up. Inevitably, you’d have no choice but to force some constraints.
This fixed-price, limited scope approach is what makes this all work.
For Designers Who Want to Try This Model
“Have a touch of originality, something that sets them apart and inexpensive offers.”
Drice’s own Simple Sprint started at €299. It’s now €799—and still brings in steady demand. You don’t have to get this right from the beginning. If you try one offer and it doesn’t work, that isn’t a good reason to just give up on productized offers entirely.
“Just make it exist first. You can make it good after.” (quoting @fffabs)
If we look back in a year, I would not be surprised at all if Logotype’s prices were 3-4x what they are now. Drice knows the value of design. He is aware of what others charge. But he doesn’t let the “industry standard” keep him from doing something he loves.
He is getting first-hand experience with working with clients and understanding what it actually takes to run a successful business. And the skeptical “senior designers” with decades of experience are shouting, “It’S a rAcE to tHe boTtOm!!” from their cubicle in an office somebody else owns.
Who Inspires Him
“What Daryl Ginn (@darylginn) has managed to do with endless.design has really inspired me.”
He also named:
“I really like the way they communicate on their networks… humble and inspiring.”
The obvious thing here, is that Drice didn’t copy any of these people at all. They all are doing something entirely different. He looked at what skillsets he had and worked within that.
Takeaway:
Drice didn’t need a complex system. He needed a clear offer, fast execution, and a way to show his work publicly.
He took a single creative skill—logo design—and turned it into a structured, scalable business. No agency. No funnels. Just clarity.
“Three offers — three fixed prices.”
The result is a business that makes it easy to buy, easy to refer, and easier to run. Without sacrificing on quality.
This kind of productized service isn’t just clever—it’s incredibly practical. Especially for creatives trying to get started.
You don’t need a portfolio packed with big clients. You don’t need a complicated pricing matrix. You just need a clear offer people can say yes to.
And here’s the best part: you’re not stuck with it.
If, six months from now, you decide it feels too simple? You can shift into custom branding, full websites, retainer work—whatever. Nothing about this locks you in.
Even if you’re running an agency with a team, this model can be your on-ramp. A clean, low-friction entry point for new relationships. Some clients will buy the logo and bounce. But others will come back—again and again—for deeper work.
Once you see how easy it is to sell and deliver something like this, you might not want to go back.
Follow this approach at your own risk. You might get hooked.
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